If you have been running a law firm from a long time, or have just entered into the legal field, the most important part is getting clients for your firm.
Over a period of time, you will have clients that have been secured for your regular services. Not to forget a pretty good network of people who help you out with referrals and publicizing through their own experiences.
But what is your reputation when it comes to checking your online presence? Law Firm Marketing online is as relevant today as that laid-back offline approach.
You need to have a solid campaign prepared on the Internet if you wish to have an enviable presence there. Online marketing is always an option that gives you a sustained growth in the long run.
If you actually wish to use the online space for your firm’s growth, you might want to have a look at what we like to call the pillars of Lawyer Marketing:
1. SEO That’s Organic– Wikipedia defines SEO as “the process of affecting the online visibility of a wesbite or a webpage in a web search engine’s unpaid result.”
To talk about the benefits of Lawyer SEO Services in a single sentence, the more your law website appears on the search results, the more visitors you will be able to attract on your website. There however, needs to be a few measures that can help you a long way in running a successful organic SEO campaign-
2. Local SEO– This kind of SEO involves a considerably variable algorithm from organic SEO. Local SEO thinks it better that you have a physical presence in a city, with an office, operating hours and stuff. Once you get done with claiming an address through Google Places, you can increase your visibility steadily.
3. PPC OR Pay Per Click– PPC ads are those advertisements that appear on the top left and right sides of Google. However, most of the attorneys find this form of advertising very expensive as some clicks can shoot up to almost $50 for one click. This is not something that should be mandatory for you as a lawyer, but getting a gist is never a losing situation anyway.
4. The method of Retargeting– Whenever you visit a website searching for a product, you might have noticed the advertisement of the same product or service appear on other websites as well. This is what retargeting essentially means. For you as an attorney, there might have been mixed reactions as to whether it helps a law firm or not. If you are consistent though, retargeting will bring in its own share of benefit for your law firm.
SEO does play a very important role to market a Law Firm. However, as a lawyer you need to be watchful regarding the results of your Internet Marketing campaign. After all, if you aim at building a brand for your firm, the efforts have to be focused as well in the direction.